Yandex Direct
Package: Campaign setupfrom2 000 000UZS
- Yandex keyword list and negative keywords
- Search and YAN campaigns
- Yandex Metrica and goals
- Scope
- Agreed scope of work
- Estimated timeline
- 5–7 days
- Separate cost
- Ad budget
Who it’s for
What it solves
For businesses whose customers search in Russian and use Yandex services: B2B, renovation, education, healthcare, real estate.
01
Search ads
Top line for searches like “apartment renovation Tashkent”.
02
Advertising Network (YAN)
Image ads on partner websites and apps.
03
Metrica goals
Tracking calls, forms and Telegram clicks.
Scope of work
What we do
01
Yandex keyword list and negative keywords
We collect Russian and Uzbek searches on Yandex and exclude irrelevant words.
02
Search and YAN campaigns
Separate campaigns for active searchers and for audiences on Yandex partner sites.
03
Yandex Metrica and goals
Requests, calls and messages are tracked as goals in Yandex Metrica.
04
Weekly bids and placement clean-up
Every week we adjust bids and switch off placements that bring no leads.
05
Monthly Yandex Direct report: leads and cost per lead
Lead count, cost per lead and which campaigns worked, in one report.
What you get
What is handed over when the work is done.Configured Yandex Direct account (in your name)
Metrica goals
Monthly report: leads and cost per lead
Not included
Separately paid costs and work that belongs to other services.Ad budget — paid to Yandex
Guaranteeing a number of leads
How it differsYandex Direct or Google Ads?
Yandex is strong in Russian-language search and Yandex Maps; Google in Android, YouTube and Uzbek-language searches. The first test month shows which brings more leads.
Work stages
01
Research Wordstat search data and competition. 02
Setup Campaigns, ads, Metrica. 03
Launch Daily checks in the first week. 04
Optimise Cleaning placements and searches. Prices and packages
One-time
Yandex Direct
Package: Monthly management2 500 000UZS / mo
- Yandex keyword list and negative keywords
- Search and YAN campaigns
- Yandex Metrica and goals
- Scope
- Agreed scope of work
- Estimated timeline
- Monthly
- Separate cost
- Ad budget
The final price is set once we agree on scope and requirements.
What we need to start
01A website where Metrica can be installed
02Services and region
03Monthly budget limit
What affects the price
Number of campaigns and keyword volume
Adding YAN and retargeting
Regions and service lines
The final price is set once we agree on scope and requirements. FAQ
Frequently asked questions
Short answers on how work starts, pricing, timelines and ongoing support.
Still have a question? Message us on Telegram — we’ll answer for your specific task. Message on Telegram
Related services
You may also need
Marketing & advertising Google Ads Setting up and running ad campaigns on Google platforms. Learn more
Marketing & advertising Yandex Business and Maps Improving your company profile and visibility on Yandex Maps. Learn more
Marketing & advertising SEO optimization Improving your website for Google and Yandex search. Learn more
Contact
Let’s discuss your task
Tell us what you want to do or what’s getting in your way — we’ll figure out the next step together.
1Request
Hello! We need Yandex Direct set up.
2Discussion
GoalFeaturesTimeline
3Proposal
In progress